Design a la Steve Jobs

October 25, 2010

Today I saw an article interviewing John Sculley, former CEO of Apple.  He spoke about the early days of Apple, Steve Jobs, and a lot about, Design.  I loved many of the things he said.   Here are some excerpts:

Steve, from the moment I met him, always loved beautiful products, especially hardware. He came to my house, and he was fascinated, because I had special hinges and locks designed for doors. I had studied as an industrial designer, and the thing that connected Steve and me was industrial design. It wasn’t computing.

Steve had this perspective that always started with the user’s experience; and that industrial design was an incredibly important part of that user impression. He recruited me to Apple because he believed the computer was eventually going to become a consumer product. That was an outrageous idea back in the early 1980s. He felt the computer was going to change the world, and it was going to become what he called “the bicycle for the mind.”
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